Trust Guidelines for CEOs & Board Members

By Barbara Brooks Kimmel, Founder Trust Across America-Trust Around the World

I recently published an article titled Twelve Ways to Kill Stakeholder Trust. It explained how “check the box” practices will not fix trust. Why is that? Because trust is interpersonal and starts with your people who do not fit into square boxes. Leaders who are counseled to perform trust work arounds, while calling them trust, should have no expectations of trust improving. In fact, they are elevating organizational risk by failing to commit to being consistently and continuously involved in trust building activities. Said another way, those who choose to delegate expensive box checking activities and treat trust as a soft skill will continue to build on their current trust deficit.

The article concluded with a promise to provide some actionable steps that business leaders can take to elevate trust. I asked some of our Trust Alliance members to provide their suggestions and selected the twelve most actionable responses. They are offered in no particular order. Each action stands alone as a powerful step in elevating trust. Pay careful attention to the words highlighted in bold.

• I will begin with an internal assessment to determine which behaviors are weakening trust in our workplace. Then I will prioritize the fixes. Trust will sit at the center of my business strategy, modeled by me and practiced and reinforced daily. Barbara Brooks Kimmel
• I expect and will actively monitor to assure…