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The World Economic Forum “Talking” Trust Once Again
The annual World Economic Forum event has kicked off in Davos, Switzerland and once again there is no shortage of trust “talk.” In fact, a central theme this year is “working together, restoring trust.”
Salesforce President and Chief Financial Office Amy Weaver had this to say about trust: We talk about it all the time. We say our number one value is trust. We talk about it being something that’s lost, something that’s gained, but really what is it?
The World Economic Forum itself suggested the following programs this week that they believe will address trust. But will they?
- A global skills passport (a competency measurement)
- Businesses leveraging trust through stakeholder capitalism
Yet according to a Reuter’s report released this morning a high degree of skepticism and distrust of the WEF itself is casting a shadow over Davos.
So where does that leave the WEF, the attendees who appear to have some interest in the subject of trust, and most importantly the general public who is distrustful of the WEF itself? It leaves them exactly where they are now and have remained year after year.
Why? Because trust “talk” is rarely if ever followed by any sort of action plan that actually elevates trust. Talk never…
