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The “Art” of Trust: Purpose
While “Purpose” is a popular buzzword, what is its role in building a trust-based culture?
Purpose is the third of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages.
Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about behaviors in the workplace, and with all stakeholders, that build and weaken trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.
In the context of building team and stakeholder trust, we define “Purpose” as follows:
We engage our stakeholders to build shared purpose.
We avoid short term “wins” that undermine future success.
To date, over 20% of our 600+ survey respondents identified “purpose” as lacking in their workplace.
The following are two discussion questions our Trust Alliance members suggest to improve purpose and elevate trust.
- How do we demonstrate to our stakeholders that we have their best interests at heart?
- Can we articulate the difference among the concepts of purpose, mission, and values?
The “Art” of Trust is one of many resources designed for our Trust Action Project…
