Ten Simple Facts About Trust

The news headlines and social media are exploding with stories about building and rebuilding trust. Sadly, most of these mentions have little to do with trust and more with crisis control, reputation management, what some refer to as “blah blah” talk, or what I like to call “check the box flavor of the day” trust. While this last strategy has become a popular way for some big name organizations to attempt to monetize trust, it’s a short-term Band-Aid at best.

If the next story you read about trust does not contain reference to any of the following facts, it’s probably about…