Member-only story
Ten Questions for Leaders Pursuing Trust as a Strategy
Business leaders are constrained by the number of hours in the day, competing demands, and how they choose to prioritize their time. Sadly many spend a large percentage of their day reacting to crises and extinguishing fires. This is lost time that could be better allocated to proactively building their brand.
From our research over 15+ years we know that trustworthy organizations make for good business and are less risky, yet the majority of leaders do not embrace the long-term benefits of trust. If they did, some of their time would be freed up for more worthwhile pursuits. If you are a leader and this sounds remotely interesting to you, start by asking yourself these ten questions.
Ten Questions For Leaders Seeking to Build Trustworthy Organizations
- Have I acknowledged or ignored the business case for trust?
- Am I personally trustworthy? Does trust matter to me as an individual or in my professional life?
- Is trust mentioned in our mission/vision statement or corporate credo? If not, why not?
- Do all stakeholders view me as trustworthy? Have I asked?
- Do I speak about the importance of trust on a regular basis?
- Do I engage my employees in discussions about trust?
