Ten Mistruths About Trust

Barbara Kimmel
2 min readSep 11, 2023

How many of the following come as a surprise to you?

  1. Trust is not an input. It’s an outcome (of principled behavior.)

2. Trust cannot be broken in an instant (only when a strong bond of trust was lacking pre breach.)

3. The words trust, trustworthy and trusting do not have the same meaning and cannot be used interchangeably.

4. There is no trust “box” that can be checked.

5. Perception of trust does not equal trust. One is external looking in while the other is internal.

6. There is no oxytocin “trust molecule.” That “study” has never been duplicated.

7. Trust cannot be regulated or “technologized.” Risk management does not equal trust. Nor does data privacy.

8. The most “popular” social media names in trust are not the most knowledgeable. They just have bigger budgets.

9. Using trust words du jour does not equal action. (Brand trust is not trust.)

10. Reducing quantifiable risk does not increase trust.

Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for



Barbara Kimmel

Founder Trust Across America-Trust Around the World. Author of Award Winning TRUST Inc. series http://amzn.to/10A1mhk