How We Rationalize Low Trust

So what’s your trust excuse?

Fifteen years is a long time to be “talking trust” with leaders and managers, and yet something keeps me doing it. I have spoken with hundreds if not thousands of business leaders during this time from small startups to Fortune 500 and, given the opportunity, ask this question.

What role if any does trust play in your work?

And these are the most common responses in no particular order.

1. None, trust is a soft skill
2. None, there is no business case