Five Stupid Ideas About Trust in Business

Barbara Kimmel
8 min readFeb 5, 2023
www.trustacrossamerica.com

With apologies to David Letterman’s signature skit series of a decade+ ago, Charlie Green and I wrote an article with this original title for the FCPA Blog back in January 2019. After recently speaking with Charlie, the title is being borrowed again to highlight (and update) a few of the many misunderstandings about the nature of trust in business. (This updated article could also be called Trust 101: Back to Basics…

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Barbara Kimmel

Founder Trust Across America-Trust Around the World. Author of Award Winning TRUST Inc. series http://amzn.to/10A1mhk