Trust Across America 2024 Highlights

Fifteen plus years have passed since I began studying trust and trustworthiness and building tools to help leaders and teams. My focus remains on companies of all sizes and across industries. Without exception 2024 certainly had its share of organizational trust challenges from data breaches (Ticketmaster, Meta), to product safety violations (Boeing, Kellogg), and toxic workplaces (Nike, Uber) to name just a few.

OUR DATA

• Close to 200,000 global participants have accessed our Trust Alliance Principles, the result of the efforts of some of the worlds leading trust scholars and practitioners. They are available at no cost and in multiple languages on our website at www.trustacrossamerica.com.
• The behavioral trends in our “TAP INTO TRUST” ongoing survey of interpersonal workplace trust have not wavered since we began tracking them in 2019 with over 700 respondents reporting the following:

42% report weak ACCOUNTABILITY

38% report weak TRANSPARENCY

46% report weak TRACKING of trust

In fact, every behavior (12 in total) in our survey shows at least 20% of respondents reporting weaknesses within their organization.

• Our FACTS Framework tracking the trustworthiness of public companies highlights a strong business case for organizations to focus on trust, After 13+ years our Trust 200 Index, maintained by IndexOne continues to outperform the S&P 500.