Do Your Customers Trust You?
1 min readSep 6, 2023
After employees, your customers are your most valuable asset. Customers have no reason to trust your “brand” if you do not consistently exhibit trustworthy behavior.
Our TAP INTO TRUST program is comprised of the following principles, created by a global team of trust and ethics professionals who are members of our Trust Alliance. It can serve as a framework for any customer service team choosing trust as a strategic advantage.