Do Your Customers Trust You?

After employees, your customers are your most valuable asset. Customers have no reason to trust your “brand” if you do not consistently exhibit trustworthy behavior.

Our TAP INTO TRUST program is comprised of the following principles, created by a global team of trust and ethics professionals who are members of our Trust Alliance. It can serve as a framework for any customer service team choosing trust as a strategic advantage.

Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., 52 Weeks of Activities and Inspirations for Building Workplace Trust and Trust Inc., a Guide for Boards & C-Suites. She majored in International Affairs (Lafayette College), and has an MBA (Baruch- City University of NY). Her expertise on trust has been cited in Harvard Business Review, Investor’s Business Daily, Thomson Reuters, BBC Radio, The Conference Board, Global Finance Magazine, Bank Director and Forbes, among others.