Do Trustworthy Public Companies Outperform the S&P 500 Over Time?

Barbara Kimmel
3 min readNov 28, 2021

Over 10 years ago, and in the wake of the financial crisis, we set out to test the following hypothesis: Over time, trustworthy public companies will outperform the S&P 500.

The first task was to create a framework to gauge and evaluate trustworthy behavior. Over the course of a year, and with the assistance of dozens of professionals across a number of functional specialties, we arrived at a consensus on how trustworthy business behavior could be evaluated and ranked, and the FACTS® Framework was born.

Barbara Kimmel

Founder Trust Across America-Trust Around the World. Author of Award Winning TRUST Inc. series